Yes yes, I hate Star Wars tie-ins, unless you're actually selling a Star Wars related product. If the controller works this way, I will readily admit that I would totally be doing what Chris Pratt is doing in this video. Tease Darth, tease Darth, tease Darth! Except I'd be wearing a robe with pirate-skulls and matching thigh-high socks instead of that crusty old brown thing. I can see the cheetos stains, Chris. Gross.


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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