A dad is lamenting the fact the King's Hawaiian rolls are always disappearing in the house. But his buddy has a solution: a secret hidey-hole. Unbeknownst to him, his son and buddy discover the gift that keeps on giving. A secret spot on the other side of the wall where King's Hawaiian rolls keep appearing. The acting, and music is heavy on the saccharine this is for sure. But during the Super Bowl it might just be a welcome break from the talking animals, horses, babies and Melissa McCarthy slapstick. Thsi is King's Hawaiian's first Super Bowl ad from Levit Agency.
Client: King’s Hawaiian Agency: Levit Agency Creative Director, President: Steve Levit Executive Producer: Kris Roberts Managing Director: Dan Pardo Production Company: Gartner Director: Mike Bigelow Producer: Helen Hollien Editorial: Paul Kumpata, Exile Post FX: Brewster Parsons
about the author
|kidsleepy||17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.|
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by AnonymousCoward (not verified)@Coach, I bet you good money that was intentional...
by AnonymousCoward (not verified)I know it has to be very hard to make television...
by kidsleepyThen they did a poor color pass on it, I guess.
by AnonymousCoward (not verified)This was filmed entirely on my block in Brooklyn...
by AnonymousCoward (not verified)You guys are worried about the green screen??...
by DabitchThat was a pretty excellent execution idea for...