If you aren't accepting of everyone then life will be hard for you. And if you are one of those people who may not be accepted then your rallying cry is "Deal with it." Boys will be girls and girls will be boys, as The Kinks sang back in 1970, which is another way of saying none of this gender ambiguity stuff is new.

All well and good if that's your thing but what if I'm not accepting of brands that try desperately to seem cool by pandering to what they presume is cool to Generation Tumblr? What if I point out that everything the voiceover suggests is so edgy and unique is actually very superficial? What if I'm not a fan of trying hard to seem rebellious when you are in fact a big box chain of hair salons with thirty-eight different locations?

Agency: SuperHeroes Amsterdam Creative director: Niek Eijsbouts Art-director: Ola Syse Copywriter: Dimitri Hekimian Graphic designer: Krister Lima Sound design: Quentin Deronzier Sound Mix: Studio Xander Producer: Severien Jansen, Marlies Huisman Director: Maceo Frost DOP: Thomas Buelens Production company: Revolver Editor: Martin Aggerholm, Maceo Frost Stylist: Inge de Lange Setdresser: Inge de Lange, Rick Stoorvogel Hair stylists: Tamara van der Elst, Renske Dirven, Casper Wigbels, Paul Benjamin Make up artist: Paul Benjamin PR & Social: Angélica Pangat, Rowan Polanen, Sanne Smeets (GreatQuestion!) Clients: Kinki Kappers Clients: Mark Melief, Robbie ter Haak, Paul de Raay en Sandra Roossien