If you aren't accepting of everyone then life will be hard for you. And if you are one of those people who may not be accepted then your rallying cry is "Deal with it." Boys will be girls and girls will be boys, as The Kinks sang back in 1970, which is another way of saying none of this gender ambiguity stuff is new.

All well and good if that's your thing but what if I'm not accepting of brands that try desperately to seem cool by pandering to what they presume is cool to Generation Tumblr? What if I point out that everything the voiceover suggests is so edgy and unique is actually very superficial? What if I'm not a fan of trying hard to seem rebellious when you are in fact a big box chain of hair salons with thirty-eight different locations?

Agency: SuperHeroes Amsterdam
Creative director: Niek Eijsbouts
Art-director: Ola Syse
Copywriter: Dimitri Hekimian
Graphic designer: Krister Lima
Sound design: Quentin Deronzier
Sound Mix: Studio Xander
Producer: Severien Jansen, Marlies Huisman
Director: Maceo Frost
DOP: Thomas Buelens
Production company: Revolver
Editor: Martin Aggerholm, Maceo Frost
Stylist: Inge de Lange
Setdresser: Inge de Lange, Rick Stoorvogel
Hair stylists: Tamara van der Elst, Renske Dirven, Casper Wigbels, Paul Benjamin
Make up artist: Paul Benjamin
PR & Social: Angélica Pangat, Rowan Polanen, Sanne Smeets (GreatQuestion!)
Clients: Kinki Kappers
Clients: Mark Melief, Robbie ter Haak, Paul de Raay en Sandra Roossien

Commercials: 
Country: 

Comments (1)

  • Dabitch's picture
    Dabitch

    This sort of sells Kinki Kappers as the place to dye your hair, which isn't what comes to mind when I think of that salon (other than it's fashionable to dye your hair now). I had grey hair in 1994, nothing is new under the sun.

    Apr 06, 2016

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.