Instead of a Pea Soup Puking girl, a boy who has lost his musical way, and is listening to the Brazilian equivalent to Justin Bieber, is saved by a Neil Youngish priest who performs an "endocism" on him. That's the opposite of an exorcism, don't you know. He's not trying to make a bad demon leave. He's trying to make the spirit of rock and roll enter this poor musically challenged body.
I.E. Stop listening to shit and listen to RAWK.
Fun fact: This was filmed in an abandoned and filthy warehouse in the East part of Sao Paulo. No adjustments necessary to make it look this bad.
Kind of says a lot about Sao Paulo's buildings.
Agency: Almap BBDO
Advertiser: Kiss FM
Product: Kiss FM
General Creative Director: Luiz Sanches
Creative Director: Andre Kassu and Marcos Medeiros
Art Director: Benjamin Yung Jr
Copywriters: Marcelo Nogueira and Sophie Schoenburg
Producing company: Stink
Executive producer: Fernanda Curi and Cecilia Salgueiro
Directors: Jones and Tino
Photographer: Carlos Ritter
Art direction: Vicente Saldanha
Editor: Jones + Tino and Danilo Abraham
Final Art: ClanVFX
Audio producing company: Satélite Áudio
Producer/Maestro: Equipe Satélite
Account: Fernanda Costa and Marina Castilho
Cast: Eduardo Penney
Dancing Man: Bruno Giganti
Voice over: Michael Hayes
RTV: Vera Jacinto, Rafael Motta, Elisa Mello and Diego Villas Boas
Account: Ricardo Taunay, Italo Neto and José Maria Fafe
Media: Juliana Melo, Carolina Pimentel
Approval: Taís Abreu and Bárbara Conte