Instead of a Pea Soup Puking girl, a boy who has lost his musical way, and is listening to the Brazilian equivalent to Justin Bieber, is saved by a Neil Youngish priest who performs an "endocism" on him. That's the opposite of an exorcism, don't you know. He's not trying to make a bad demon leave. He's trying to make the spirit of rock and roll enter this poor musically challenged body.

I.E. Stop listening to shit and listen to RAWK.

Cute stuff.

Fun fact: This was filmed in an abandoned and filthy warehouse in the East part of Sao Paulo. No adjustments necessary to make it look this bad.
Kind of says a lot about Sao Paulo's buildings.

Agency: Almap BBDO
Advertiser: Kiss FM
Title: Endorcism
Product: Kiss FM
General Creative Director: Luiz Sanches
Creative Director: Andre Kassu and Marcos Medeiros
Art Director: Benjamin Yung Jr
Copywriters: Marcelo Nogueira and Sophie Schoenburg
Producing company: Stink
Executive producer: Fernanda Curi and Cecilia Salgueiro
Directors: Jones and Tino
Photographer: Carlos Ritter
Art direction: Vicente Saldanha
Editor: Jones + Tino and Danilo Abraham
Final Art: ClanVFX
Audio producing company: Satélite Áudio
Producer/Maestro: Equipe Satélite
Account: Fernanda Costa and Marina Castilho
Cast: Eduardo Penney
Guitar man:
Dancing Man: Bruno Giganti
Voice over: Michael Hayes
RTV: Vera Jacinto, Rafael Motta, Elisa Mello and Diego Villas Boas
Account: Ricardo Taunay, Italo Neto and José Maria Fafe
Media: Juliana Melo, Carolina Pimentel
Approval: Taís Abreu and Bárbara Conte


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.