Cops & Robbers, a longtime favorite vehicle (forgive the pun) for an exciting ad story, are chasing around on the pier of an unknown city. It's dramatic, it's high speed, it's all very exciting. But even cops and robbers need a break. #Haveabreak have a Kit Kat. And stop it with those hashtags already.

KitKat UK

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.