This is the beginning of one helluva refreshing campaign for diapers: No shots of blue liquid, no shots of diapered bums, heck not even a baby in sight. For extra stand-outness (and to keep the surprise, of course) they've even shot each ad quite differently, this particular ménage à trois scenario is a black and white nod to old films.

Tagline: Suddenly every 4. pack of diapers for free is a nice thing.

See also Hotel hots, Car Sex and Festival.

Ad agency: SMFB Creative Director: Stig Bjølbakk Team: AAndré Koot, Hans Martin Rønneseth, Bjørnar Olsen, Kim Taanevig Agency Producer: Vibeke Wiedswang Client: Tron Eggen & Terje Wold

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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