Rankin & Chris, Sven Göran Eriksson, Sir Bob Geldof, Emma Bunton and Tom Hardy behind the scenes at the shoot of the latest Kleenex commercial. The celebs were persuaded to "let it all out" in their own ways, so that kleenex may come to their rescue in an advert that is set to air November 2nd in the UK, picking up where the Kleenex ‘on the sofa’ tour left off.

Here's what Rankin and his directing partner Chris have to say about the project in this behind the scenes film.

Client: Kleenex

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.