Kleenex ® has decided to embrace the fact that we say "Kleenex warning!" or "Kleenex alert" about emotional things, and serve up a really emotional ad where former choir students surprise their teacher with a special rendition of amazing grace. The former students of music teacher Gabrielyn Watson sing her praises in her school's hallway, and pretty soon everyone needs Kleenex. Her former students from several years past all have beautiful voices, even the opening "Amazing Grace" sets Gabrielyn off.

With this Kleenex thanks all teachers, while reminding us why we need Kleenex®.

Much better to push this reason for use than that other one. Tssk Tssk! I mean when we have a cold, silly. Get your mind out of the gutter.

Client: Kleenex

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • Gabrielyn Watson-Foster's picture
    Gabrielyn Watso... (not verified)

    This still brings me to tears and I can't believe it's still flowing out there on the internet. Thanks GWF

    Mar 10, 2017
  • Dabitch's picture
    Dabitch

    Hi Gabrielyn! This brings everyone to tears, seriously. That was beautiful. :)

    Mar 10, 2017
  • Jacque's picture
    Jacque (not verified)

    I want to thank you for your help in making this show of appreciation happen. Multiple Myeloma is considered a rare blood cancer. This helps get the word out about this. I too have multiple myeloma and am a teacher. I am so happy she is in remission. This fact made me cry as much as the whole video.

    May 04, 2017

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