Back in October I showed you the behind the scenes with Rankin & Chris who let it all out as they were directing this Kleenex ad. Sven Göran Eriksson, Sir Bob Geldof, Emma Bunton and Tom Hardy let go of their public personas and "let it all out". Of course, Sven Göran is still thinking about football.

Creative ad agency: JWT London Executive Creative Director: Russell Ramsey Creative Director: Sir Dominick Lynch-Robinson TV Producer: Eira Ellis/Chloe Williams/Annabel Crilley Planner (creative agency): Hilde Oord European Account Director: Lou Hinchliffe Media agency: MindShare Media planner: Mark Baschnonga Directors: Rankin and Chris Production Company: HSI Editor: Gareth McEwen at The Whitehouse Sound: James Saunders at Jungle Exposure: National TV

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.