KLM "Must See map" (2013) :45 (Netherlands)
Dutch agency Code d'Azur and KLM have a fun idea. The Must See Map. Instead of asking the twitterverse and Facebook, etc for tips on where to go see and do on your next vacation, you can ask your friends, they'll answer via the same channels, and then KLM will send you a personalized map with your friends' recommendations instead.
Since the personalized map takes three weeks to arrive this does not allow for spontaneity in vacationing. However, there's always this thing called Yelp which is what you're already using anyway.
Responsible at KLM: Orchidea Kadaruskan, Koen Spiers, Simonette Verwoest
Agency: Code d’Azur (www.codedazur.nl)
Concept: Kim Nieuwenhuijs-Griffioen & Madelon Uljee
Design: Priscilla de Gier
Account: Michiel van der Linden, Michiel Meiberg
Interaction Design: Nik Nieuwenhuijs, Michiel Meiberg
Development: Aaron Howell, Rick Schoo, Rupert Rutland, Jimmy Bokhove, Rob Stroom, Xenia Sarapoff, Paul Verhulst
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
- אני רוצה ששמי יהיה על בקבוק
3 hours 12 min ago
- Name Asaad
3 hours 15 min ago
- What, no pitchforks and
17 hours 30 min ago
- Worth it for your dream
17 hours 31 min ago
- I could care less about the
18 hours 33 min ago
- Okay, it may be hokey in some
1 day 7 hours ago
- What is the name of the song
4 days 5 hours ago
- With this card, they're
4 days 9 hours ago
- Haha as well as "Why is it?"
4 days 17 hours ago
- This was all so much better
4 days 21 hours ago