KLM - Space balloon - (2013) event / contest


KLM - Space balloon - (2013) event / contest

Wanna go to space? KLM will be launching a high altitude balloon in the Nevada desert, predict how hight this balloon goes and you can win a ticket aboard the zero gravity SXC Lynx Spacecraft. I'll pass, thanks.

The campaign, launched on www.klm.com/space offers participants the chance to win a real spaceflight and showcases KLM’s pioneering spirit and highlights the entrepreneurial characteristics of KLM.



Looks so cool, this campaign. But when you think of it, it's just another contest. Nothing less, nothing more.
So why all the fuss?

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