KLM - Space balloon - (2013) event / contest

 
 

KLM - Space balloon - (2013) event / contest

Wanna go to space? KLM will be launching a high altitude balloon in the Nevada desert, predict how hight this balloon goes and you can win a ticket aboard the zero gravity SXC Lynx Spacecraft. I'll pass, thanks.

The campaign, launched on www.klm.com/space offers participants the chance to win a real spaceflight and showcases KLM’s pioneering spirit and highlights the entrepreneurial characteristics of KLM.

Client KLM Royal Dutch Airlines Agencies Rapp Tribal DDB Amsterdam Copywriter Sander van de Vlasakker Art directors Joost van Middelaar Keith Kornson Designers Keith Kornson Anthony Goodwin Producers Matty Bakker Jesse Mons Linda Cuvelier Strategic and planning director Rogier van der Werf Developer Mediamonks Technical lead Jan Willem Penterman Director Tom Rijpert Executive producer Arjen Warendorff Post-production company Mediamonks Music MassiveMusic Kaiser Sound Studios Mediamonks
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Comments

Looks so cool, this campaign. But when you think of it, it's just another contest. Nothing less, nothing more.
So why all the fuss?

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