Škoda "Projections" 2011 Czech
Thor, who is represented in the U.S. by Madheart, has directed a new spot for Czech car maker Škoda and Leagas Delaney, Hamburg, in which a couple goes on a fantastic drive through an urban jungle. The spot, produced by Germany’s TempoMedia with production support in Madrid from The Mamma Team, shows the couple behind the wheel of a Yeti on a city street. When the woman presses the car’s off-road button, the environment around them is magically transformed with a waterfall cascading down the side of a building, tropical birds filling the air and ghostly elephants blocking a street. Another touch of the button makes the wild apparitions disappear.
Title: Projections
Product: Škoda
Agency: Leagas Delaney, Hamburg. Hermann Waterkamp, executive creative director; Patrick Plogstedt, producer; Florian Schimmer and Michael Götz, creative directors.
Production: TempoMedia, Frankfurt
Director: Thor
Director of photography: Baldur Eythorsson
Post: Absolute, London.
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
comments
- AntDude! *highfives*
And
57 min 46 sec ago - I think the "phase" market is
1 hour 4 min ago - Red Robin completely missed
2 hours 42 min ago - Let's see Peter Norton.
5 hours 53 min ago - ..!..
6 hours 5 min ago - Holy guy cave Batman, I am
7 hours 33 min ago - Ooh, you know what he's doing
10 hours 8 min ago - The ASCII doesn't work quite
10 hours 27 min ago - .............................
10 hours 32 min ago - Definitely feel the pain of
10 hours 50 min ago


Post new comment