Skip to Navigation
Home
SUBMIT YOUR WORK
  • Create account
  • adnews
  • commercials
    • Super bowl ads
  • print
  • radio
  • Help
    • About Adland
    • Top Adgrunts
home // commercials - other/misc. (ads)

Kodak - It’s Time to Smile - (2009) 2:21 (USA)

  • commercials - other/misc. (ads)
  • stop-motion
  • United States
paranoid's picture
Posted by paranoid on 10. December 2009 - 1:15
Tweet

Sorry, flash is not available.

How does one lose and then regain a smile? To promote Kodak’s brand, Ogilvy and Mather NY called upon Paranoid US Director Sophie Gateau to create a magical tale of the girl who lost her smile called “It’s Time to Smile”.Sophie conceived of a character appearing via life size paper illustrations, yet living in a real environment. For the illustrations of the girl, Sophie chose to work with talented Parisian Illustrator, Marjolaine Siriex, well-known in France as the publisher/creator of her own magazine and memberof various French art collectives. Since the spot transitions from animation to live action, they chose to use the actress as reference for the illustrations. Photographing her image and key movements, Sophie then relied on a team of Paranoid Design Studio animators to create her various motions. With approximately five hundred real sized prints of animation frames, the production crew created a system of sticking each cut-out on a wall, capturing the image, removing the print,and then posting a new cut-out. After this lengthy process, Editor Scott Canning edited the thousands of images with Paranoid Design Studio finishing final post-production

Credits: 

Agency: Olgilvy & MatherSr. Partner, Executive Creative Director, Digital: Aaron GriffithsPartner, Copywriter: Tristan KincaidPartner, Art Director: Mervyn RevSr. Partner, Director of Moving Pictures & Alternative Content: Lynn Roer Executive Music Producer: Karl WestmanPartner, Senior Producer: Christine LindermannSr. Partner, Executive Marketing Director: Kim BrittenSr. Partner, Account Director: Scott TownsendProgram Manager: Leo PagenPartner, Marketing Manager: Rosemary GuraDirector: Sophie GateauProduction Company: Paranoid USExecutive Producers: Claude Letessier & Cathleen O’ConorProducer: Guillaume RaffiProduction Supervisor: Mike DrinkwaterPost Producer: Ila TalubanEditorial: Paranoid USEditor: Scott CanningVisual Effects Company: Paranoid Design StudioVisual Effects Lead Artists: Sophie Gateau & Vincent Rogozyk2D Animators: Dave Creek, Dylan Spears, Da Hae Kim2D Designer: Da Hae KimIllustrator : Marjolaine SiriexFlame Artist: Amir Qureshi

Your rating: None Average: 4.7 (2 votes)
  • Login to post comments
  • Send to friend

---- Let them know Adland sent you ----

Related Posts

Hammy's Pizza - 'Pompous Snob Intro' - (2010) :60 (US)
The location we shot in is a men's room, located on the campus of an elite...
Sep 4 2010 - 00:49
270
Absolut - Lemon Drop Trailer / Ali Larter - (2010) :30 (USA)
ABSOLUT Vodka presents "Lemon Drop", a short film starring Ali Larter. When her...
Jul 1 2010 - 09:56
11,708
Geico - Pig (2001) - 0:150 (USA)
Jun 26 2001 - 06:08
10,527
Scion tC - Augmented Reality Game (2010) :60 (USA)
Together with Scion, global creative agency ATTIK recently launched the "Take...
Sep 2 2010 - 19:53
791
Cut + Run’s Steve Gandolfi edited the new Tom Kuntz directed MGMT music video “Congratulations.”
Cut + Run’s Steve Gandolfi edited the new Tom Kuntz directed MGMT music video “...
Aug 31 2010 - 22:57
1,495
1

Posibly Similar Posts

  • Hammy's Pizza - 'Pompous Snob Intro' - (2010) :60 (US)
  • The Banrock Station winery - SOS bee billboard (Save our swarm)
  • Scion tC - Augmented Reality Game (2010) :60 (USA)
  • Cut + Run’s Steve Gandolfi edited the new Tom Kuntz directed MGMT music video “Congratulations.”
  • Baskin-Robbins - Baskin-Robbins Birthday Cakes - (2010) :15 (USA)
  • Recent Comments
  • Users Online
  • fairuse
    said:
    Looked for that Chevy on the YouTube. It is gone, deleted, DMCA'ed and sent back to France: Gothic...
    Goth army clean up beaches in France?
     or 
    view
    2 days 3 hours ago
  • fairuse
    said:
    Still trying to get Norton "completely" out of wife's win7 netbook. Can only fuss with it in small...
    Norton Internet Security kills entire websites, but fails to...
     or 
    view
    2 days 10 hours ago
  • fairuse
    said:
    Must say site looks good in 1920 x 1080 really. Safari Version 5.0.1 (6533.17.8) on 10.6.x has some...
    Yes, I just changed the entire sites look right under your nose
     or 
    view
    2 days 10 hours ago
  • fairuse
    said:
    Chill bumps - the times I rode a motorcycle after a hard night checking IDs and the few [count...
    Don't drink and Drive - the 73,000 Bar Tab (2010) Brazil
     or 
    view
    2 days 10 hours ago
  • omerosen
    said:
    Giving a fat Hispanic kid from L.A. a machine gun is racial profiling.
    Rico Rodriguez at Hasbro
     or 
    view
    2 days 16 hours ago
  • joelapompe
    said:
    Done before (2 times) : http://www.joelapompe.net/2010/07/30/copycat-undercover-sous-couvert-dor...
    Covers
     or 
    view
    2 days 20 hours ago
  • joelapompe
    said:
    There is a great article (6 pages!) in the latest issue of french magazine "Beaux Arts" nammed "...
    Ads copy art #356 - Harvey Nichols Wolves vs "Head On"
     or 
    view
    2 days 21 hours ago
  • Dabitch
    said:
    This is brilliant.
    Don't drink and Drive - the 73,000 Bar Tab (2010) Brazil
     or 
    view
    3 days 14 hours ago
  • omerosen
    said:
    Oppss, that was that one. Sweden can sometimes be so strange when it come to sensitivity towards...
    Daft attempted ad ban of the week: Kalles Kaviar ads are "...
     or 
    view
    4 days 15 hours ago
  • HowieSPM
    said:
    Love the video. I think we need to replace the song with an audio clip from Star Wars. That would...
    Cut + Run’s Steve Gandolfi edited the new Tom Kuntz directed...
     or 
    view
    4 days 16 hours ago
  • Dabitch
    said:
    Do you mean "smaken sitter i hålen"? Yeah, covered that one: Jarlsberg "the taste is in the holes"...
    Daft attempted ad ban of the week: Kalles Kaviar ads are "...
     or 
    view
    4 days 16 hours ago
  • omerosen
    said:
    Apropå Reklamombudsmannen and weirdos asking to ban commercials last week that was a something...
    Daft attempted ad ban of the week: Kalles Kaviar ads are "...
     or 
    view
    5 days 8 hours ago
  • Neo
    said:
    The little TV icons everywhere are nice! Comment box text is too large compared to everything else...
    Yes, I just changed the entire sites look right under your nose
     or 
    view
    5 days 11 hours ago
  • Dabitch
    said:
    Swear to god I did make a Kalles-and-Egg-crispbread sandwich after I wrote this post, I wrote "...
    Daft attempted ad ban of the week: Kalles Kaviar ads are "...
     or 
    view
    5 days 11 hours ago
  • kgeiger
    said:
    Nu är jag hungrig...
    Daft attempted ad ban of the week: Kalles Kaviar ads are "...
     or 
    view
    5 days 11 hours ago
  • About Adland
  • Contact us
  • Copyright & Terms of Service
  • Privacy policy
  • Frequently Asked Questions
  • Adland Demographics
Adland the Commercial archive went online in April 1996 and is still going strong. Founded by Dabitch built on beer and bravery
Copyright © 1996-2010 Adland All rights reserved. All trademarks and copyrights belong to their respective owners.
Unless otherwise noted all work, images, films within this website are copyrighted and may not be reposted, nor redistributed without seeking permission from the copyright holder.
Legal territory: Sweden.

Adland.tv

Member login

Request new password

  •  
  • Hello, Guest
  • Log in Close panel
  •