Kodak "Understanding" (2016) 2:45 (USA)

 
 

Kodak "Understanding" (2016) 2:45 (USA)

Terry Rayment directs this long form spot for Kodak featuring a very understanding dad in the wheelchair who snoops around his son's room to discover what he's most likely known all along. He then then gifts him with a blown up photo of his boyfriend on his birthday. It goes to show you that regardless of subject matter, Kodak Moments is a great campaign that could literally run forever. And has literally run even when the usefulness of analog film has fallen by the wayside. By the way the spot was shot entirely on a KODAK VISION3 500T 5219.

Client: Kodak
Nolan: Jaz Goodreau
Father: Adam Harper
Dylan: Taylor Turner
Mother: Andrea Marino
Claire: Reiley Trombetta

Production Company: Eskimo
Executive Producer: Kris Barton
Head of Production: David Martinez
Director: Terry Rayment
Producer: Christian Luedke
Art Director: Timothy Barker
Coordinator: Ryan Komorowski
Director of Photography: Kate Arizmendi
1st AC: Gino Varisano
2nd AC: Mike Toland
Loader: Will Dejessa
Camera House: Panavision NY
Gaffer: Geoff Taylor
Best Boy: Lorenzo Pace
Key Grip: Mike Fares
Best Boy Grip: Shane Moore
Production House: Expressway Grip, Philadelphia
Art Director: Timothy W. Stevens
Props: Mikael Simpson
Set Decorator: Michael Mizrahi
Casting: House Casting NY
Location Scout: Staci Hagenbaugh
Sound Mixer: Paul Aife
VTR: Chris Murphy
Script Supervisor: Charlie Rowe
HMU: Katie McGregor
Wardrobe: Deborah Artaza
Editor: Scott Hanson
Color House: The Mill - Chicago
Colorist: Luke Morrison
Composer: AJ Hochhalter
Special Thanks: Caleb Slain, Brooks Malberg, Lauren Martinez
Film Processing - Fotokem LA
Film Scanning - Cinelicious

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