Finnish proves itself to be the best language to curse and converse with.

Tagline "Brewed with perkele" - Perkele is the Finnish four letter word "damn", but much better since you get to roll your R's.. Now say it out loud: "Perrrrrrkele". See?

Agency: Forsman och Bodenfors, Gothenburg.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.