"A Woman Becomes a Man to Protest Sweden's Unequal Pay". And it's not just any woman, meet Anna Nordström, chairwoman of "Kommunal", Sweden's largest Union. On international Women's day, March 8, they released this video, a bit of a homage to "Dove Evolution" but with a twist. Anna become an Anders, and that is her tip to getting a raise: Be a man.
The VO opens with "Sweden is considered one of the most progressive and gender equal countries in the world..." Well kids, it's a myth. Just like thing about polar bears walking the streets of Stockholm.
Ad agency: Volontaire