Why only one hour for happy hour? Why don't we have one sad hour and twenty-three hours of happy and one sad hour? I'm glad they got in the "we all got to work," line because this was starting to feel a little too stereotypical of Hawaiian culture. Sit around, do nothing, Surf a bit. Wear a coconut bra. Have a luau for ten hours.

Having said that, the casting and delivery is spot on.

Kona • Chief marketing officer – Ken Kunze • Senior director, brand marketing & portfolio development – Robert Rentsch • Brand manager – Aaron Marion • Assistant brand manager – Steven Hallstone Agency: Duncan/Channon • Executive creative director, copywriter – Parker Channon • Creative director, art director – Anne Elisco-Lemme • Chief creative officer – Michael Lemme • Executive producer – Christine Gomez • Group account director – Eric Dunn • Account supervisor – Jenn Gbur Production • Production company – Biscuit Filmworks • Director – Aaron Ruell • Managing director – Shawn Lacy • Executive producer – Holly Vega • Head of Production– Rachel Glaub • Producer – Tracy Broaddus • Director of photography – Sebastian Wintero Editorial • Editorial company – Arcade Edit • Editor – Kim Bica • Executive producer – Damian Stevens • Producer – Gavin Carroll Post EFX • Production EFX company – Timber • Creative Directors/Partners – Jonah Hall & Kevin Lau • Damian Stevens – Managing Director/Partner • Head of Production– Michael Theurer • Lead Flame – Chris DeCristo • Lead Smoke – Chris Homel • Assistant Flame – Shane Zinkhon • Assistant Smoke – Austin Hickman-Fain • Producer – Emily Avoujageli Telecine • Telecine – Company 3 • Colorist – Sean Coleman Sound mix • Sound mix – Lime Studios • Engineer – Loren Silber • Assistant engineer
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.