Kona Brewing Co. "Sad Hour" (2014) :30 (USA)

Why only one hour for happy hour? Why don't we have one sad hour and twenty-three hours of happy and one sad hour? I'm glad they got in the "we all got to work," line because this was starting to feel a little too stereotypical of Hawaiian culture. Sit around, do nothing, Surf a bit. Wear a coconut bra. Have a luau for ten hours.

Having said that, the casting and delivery is spot on.

Kona

• Chief marketing officer – Ken Kunze

• Senior director, brand marketing & portfolio development – Robert Rentsch

• Brand manager – Aaron Marion

• Assistant brand manager – Steven Hallstone

Agency: Duncan/Channon

• Executive creative director, copywriter – Parker Channon

• Creative director, art director – Anne Elisco-Lemme

• Chief creative officer – Michael Lemme

• Executive producer – Christine Gomez

• Group account director – Eric Dunn

• Account supervisor – Jenn Gbur

Production

• Production company – Biscuit Filmworks

• Director – Aaron Ruell

• Managing director – Shawn Lacy

• Executive producer – Holly Vega

• Head of Production– Rachel Glaub

• Producer – Tracy Broaddus

• Director of photography – Sebastian Wintero

Editorial

• Editorial company – Arcade Edit

• Editor – Kim Bica

• Executive producer – Damian Stevens

• Producer – Gavin Carroll

Post EFX

• Production EFX company – Timber

• Creative Directors/Partners – Jonah Hall & Kevin Lau

• Damian Stevens – Managing Director/Partner

• Head of Production– Michael Theurer

• Lead Flame – Chris DeCristo

• Lead Smoke – Chris Homel

• Assistant Flame – Shane Zinkhon

• Assistant Smoke – Austin Hickman-Fain

• Producer – Emily Avoujageli
Telecine

• Telecine – Company 3

• Colorist – Sean Coleman

Sound mix

• Sound mix – Lime Studios

• Engineer – Loren Silber

• Assistant engineer