Two quirky character extolling the virtues of kicking back and chilling over some adult beverages? No, it's not Bartles and Jaymes.

It's two Hawaiian dudes. And the message has been updated for today's society. Stop multi-tasking. Single task with a Hawaiian brew in your hand.

Kona • Chief marketing officer – Ken Kunze • Senior director, brand marketing & portfolio development – Robert Rentsch • Brand manager – Aaron Marion • Assistant brand manager – Steven Hallstone Agency: Duncan/Channon • Executive creative director, copywriter – Parker Channon • Creative director, art director – Anne Elisco-Lemme • Chief creative officer – Michael Lemme • Executive producer – Christine Gomez • Group account director – Eric Dunn • Account supervisor – Jenn Gbur Production • Production company – Biscuit Filmworks • Director – Aaron Ruell • Managing director – Shawn Lacy • Executive producer – Holly Vega • Head of Production– Rachel Glaub • Producer – Tracy Broaddus • Director of photography – Sebastian Wintero Editorial • Editorial company – Arcade Edit • Editor – Kim Bica • Executive producer – Damian Stevens • Producer – Gavin Carroll Post EFX • Production EFX company – Timber • Creative Directors/Partners – Jonah Hall & Kevin Lau • Damian Stevens – Managing Director/Partner • Head of Production– Michael Theurer • Lead Flame – Chris DeCristo • Lead Smoke – Chris Homel • Assistant Flame – Shane Zinkhon • Assistant Smoke – Austin Hickman-Fain • Producer – Emily Avoujageli Telecine • Telecine – Company 3 • Colorist – Sean Coleman Sound mix • Sound mix – Lime Studios • Engineer – Loren Silber • Assistant engineer

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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