Along with things like sizzling bacon and rainbow coloured kittens, a cell phone company that’s fair and honest makes many people happy. That’s where Koodo comes in, and it’s on a serious mission to spread some jolly with a new brand platform encouraging Canadians to “Choose Happy.”

Client: Koodo Mobile VP, Marketing Communications: Dan Quick Director, Marketing Communications: Lise Doucet Manager, Marketing Communications: Dragana Simao Manager Quebec, Marketing Communications: Jennifer Robertson Agency: Camp Jefferson Executive Creative Director: Paul Little Associate Creative Director: Julie Nikolic, Chris Obergfell Copywriter: Paul Little, Rich Cooper, Michelle Colistro, Stefan Wegner Art Director: Julie Nikolic, Andrew Passas, Chris Obergfell, Caroline Friesen Designer: Andrew Passas, Mo Bofill Tech Lead: Thomas Schemmer Director of Integrated Production, Producer: Jen Mete Print Production Manager: Marietta Sterman Integrated Production Coordinator: Lily Tran SVP, Managing Partner: Peter Bolt VP, Director of Planning: Andre Louis VP, Director of Social and Innovation: Ian Barr Social Content Strategist: Chris Campaner VP, Director of Client Services: Edith Rosa Account Supervisors: Lisa Taylor, Suyi Hua, Melanie Abbott Account Coordinator: Sabrina Zavarise French Agency: K72 Copywriter: Marc-Andre Savard Art Director: Sebastien Boulanger VP, Strategy: Michelle-Alex Lessard Account Director: Rosalie Laflamme Account Coordinator: Genevieve Turmel Production Houses: Mike Perry Studios w/Suneeva, 1stAvenueMachine & MOM Directors: Mike Perry, Karim Zariffa, Julien Vallée, Eve Duhamel Executive Producers: Geoff Cornish, Sam Penfield, Richard Ostiguy Artist Representative: Laura Beckwith Head of Production: Lisanne McDonald Line Producer: Annya Williams, Guillaume Vallée Directors of Photography: Anna Wolf, Simon-Pierre Gingras Photographer: Scottie Cameron Set Designer: J Bell Art Director: Louise Schabas Animation Director: Mike Perry Assistant Animation Director: Jim Stoten Lead Animators: Isam Prado, Maya Eldelman Animator: Lizzi Akana Editorial House: 1stAvenueMachine Editor: Marc-Antoine Croteau Transfer: Ricart & Co. Colourist: Seth Ricart Online: 1stAvenueMachine Online Artist: John Loughlin Audio / Music House: Apollo Studios Creative Director + Music Producer: Daenen Bramberger Audio Engineer: Spencer Hall Executive Producer: Tom Hutch Development: Ransom Profit Lead Developer: Heung Lee Developer: Tony Valderrama