The BENT team collaborated closely with the agency to create the spots, the latest of which hit the Canadian airwaves April 12. Animation production, including an in-depth character design process, took place in house at BENT's studio in Portland, Oregon. The live-action plate shoots were split between a Toronto stage and BENT's studio. BENT's art department built three full-size live-action sets for the in-house shoot. Drawing on their expertise in stop-motion, the team also constructed and shot the miniature Mexican village featured in the launch spot.

"The whole project was a blast, but I have to say character development was my favorite part," Shaw said. "I've always been a huge fan of Mexican wrestling. I love the Luchador Santo and his movies, and I grew up in the golden era of WWF.

"It was a lot of fun trying to cram all the stuff I love about both cultures into this four-inch-tall wrestler. He's a larger-than-life character in everyday, almost mundane situations. That contrast is perfect for a luchador character."

Client: Koodo Mobile Spot Title: Launch, Compact, Couch Air Date: April 2010 Agency: TAXI 2, Toronto, Ontario CD: Lance Martin AD: Jeff MacEachern Copywriter: Mike Blackmore Producer: Jennifer Cursio Client Name: Lise Doucet Group Account Director: Caleb Goodman Account Manager(s): Katie Trainor, Steve Waugh Prod Company: Bent Image Lab Director: Rob Shaw Director of Photography: Bryce Fortner EP: Ray Di Carlo Senior Producer: Tsui Ling Toomer Producer: Harry Linden Line Producer: Darren Demetre Coordinator: Chris Barber Cameraman/Moco: Chris Peterson, Jim Birkett Gaffer: Joe Bourguignon Electrician: Ryan Kunkleman Storyboard Artist: Monique Ligons Character Design: Huy Vu Art Director: Curt Enderle Art Department Manager: Solomon Burbridge Art Department Coordinator: Evan Stewart Lead Carpenter: Greg Fosmire Carpenter(s): Daniel Miller, John Kirkley Graphic Artist: Christina Owen Lead Painter: Mary Blankenburg Painter: Ryan Schow Model Maker(s): Marty Easterday, Kimi Kaplowitz, Jen Prokopowicz Shopper/Props Buyer: Justin Warner Client Services: Patricia Hall Production Assistant: Charlie James TD Lead: Fred Ruff TD(s): Josh Cox, Shirack Agresta, Devon Myron Principal CG Animator(s): Eric Scheur, Aja Bogdanoff, Joel Brinkerhoff, Max Perelman, Eric Urban Stop Motion Animator: Jen Prokopowicz CG Rigger: John Lally 2D Graphics: Dave Manuel, Stephen Bodin, Beau Hudspeth Post: Bent Image Lab Lead Compositor: Brian Kinkley Compositor: Alan Winston Post Production Supervisor: Jeff Dawson Editor/Editorial Supervisor: Jeff Dawson Colorist: Brian Kinkley Audio Post Co: Company X Audio Mixer: Brad Nelson/Adam Moffat Sound Designer: Brad Nelson/Adam Moffat Engineer: Adam Moffat Producer: Brad Nelson

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