Drawing on this cross-border knowledge, Shaw and character designer Huy Vu created a wide range of initial character sketches. Working with TAXI 2, they narrowed down the options to arrive at the main look for Tabador. From there, Shaw and the BENT CG team developed a computer-generated character with the big, theatrical physical performance of a pro wrestler and the heroic, suave personality of a classic Luchador.

Client: Koodo Mobile Spot Title: Launch, Compact, Couch Air Date: April 2010 Agency: TAXI 2, Toronto, Ontario CD: Lance Martin AD: Jeff MacEachern Copywriter: Mike Blackmore Producer: Jennifer Cursio Client Name: Lise Doucet Group Account Director: Caleb Goodman Account Manager(s): Katie Trainor, Steve Waugh Prod Company: Bent Image Lab Director: Rob Shaw Director of Photography: Bryce Fortner EP: Ray Di Carlo Senior Producer: Tsui Ling Toomer Producer: Harry Linden Line Producer: Darren Demetre Coordinator: Chris Barber Cameraman/Moco: Chris Peterson, Jim Birkett Gaffer: Joe Bourguignon Electrician: Ryan Kunkleman Storyboard Artist: Monique Ligons Character Design: Huy Vu Art Director: Curt Enderle Art Department Manager: Solomon Burbridge Art Department Coordinator: Evan Stewart Lead Carpenter: Greg Fosmire Carpenter(s): Daniel Miller, John Kirkley Graphic Artist: Christina Owen Lead Painter: Mary Blankenburg Painter: Ryan Schow Model Maker(s): Marty Easterday, Kimi Kaplowitz, Jen Prokopowicz Shopper/Props Buyer: Justin Warner Client Services: Patricia Hall Production Assistant: Charlie James TD Lead: Fred Ruff TD(s): Josh Cox, Shirack Agresta, Devon Myron Principal CG Animator(s): Eric Scheur, Aja Bogdanoff, Joel Brinkerhoff, Max Perelman, Eric Urban Stop Motion Animator: Jen Prokopowicz CG Rigger: John Lally 2D Graphics: Dave Manuel, Stephen Bodin, Beau Hudspeth Post: Bent Image Lab Lead Compositor: Brian Kinkley Compositor: Alan Winston Post Production Supervisor: Jeff Dawson Editor/Editorial Supervisor: Jeff Dawson Colorist: Brian Kinkley Audio Post Co: Company X Audio Mixer: Brad Nelson/Adam Moffat Sound Designer: Brad Nelson/Adam Moffat Engineer: Adam Moffat Producer: Brad Nelson

about the author