This time we find the Kool-Aid man hanging out in a park, squirting red liquid into a glass. A lady asks him why he doesn't just drink himself, because he's made of Kool-aid, but see that freaks people out. Yep. Who knew that when you grab red liquid from your head and drink it, it freaks people out? The Kool-aid man knows. It's part of The Jug Life to know this stuff, see.

Still, No OOOOOH YEAAAAAAHH and bursting through walls, which I kind of miss.

Agency: Saatchi & Saatchi Agency Location: NYC Chief Creative Officer: Con Williamson Creative Director: Justin Ebert Creative Director: Alex Lea Art Director: Alex Lea, Craig Duffney Copywriter: Justin Ebert, Allon Tartaka Executive Producer: Sheldon J.Levy Production Company: Anonymous Content Production Company Location: LA Director: Brian Billow, NY Director of Photography: Eigil Byrld Executive Producer: Eric Stern Line Producer: Bettina Schneider

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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