In this short Korbel ad, we open on the popping of the bubbly cork, so that a spray of sparkling wine flies across the screen, This then takes the appearance of snow, or stars, and as a man climbs a heigh and turns to enjoy the view on a cold night, we might think he climbed the Everest. He didn't, he's at a roof party - and this little visual twist is now the opener for Korbels current campaign.
“PriceWeber is proud to represent some of Brown-Forman’s most iconic brands, including KORBEL California Champagne, for more than 45 years,” Robert Trinkle, partner, vice president and account director at PriceWeber said. “It is great to work with clients that allow us to develop creative that breaks out of category tradition while remaining true to the core brand strategy.”
Ad agency: PriceWeber