The first nation branding campaign for Kosovo kicks off with an inspiring 60-second film created by BBR Saatchi & Saatchi Tel Aviv to position the nascent state within the family of nations.
The film focuses on the collective spirit of the youth of Kosovo in building their new country - apt for a nation that is one of the youngest in the world and which has the youngest population in Europe.
The ad closes with the strapline: 'Kosovo – The Young Europeans'

Ad agency: BBR Saatchi & Saatchi Tel Aviv Creative director: Shony Rivnay Art director: Udi Ovadia VP Planning: David Kosmin Planning supervisor: Guy Gordon Account executive: Eyal Moran Media agency: ZenithMedia Media planner: Ken Granot VP Production: Dorit Gvili Production company: Kadishzon, Entermedia Director: Eric Will Post Production: JCS Launched: 26 October 2009

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