Ogilvy & Mather Shanghai continue with their humor in their new Kotex campaign, having demonstrated cat sensitivity before, they now take on the perfect man. And what a fine specimen they have found, who encompasses each trait handsomely in a white suit with the help of some smart camera angles & lighting. He should be able to protect you when the need arises, be sensitive, intimate, gentle and tough.
The punchline is quite the punch, slapstick Chinese humor that I'm sure will amuse the target market of young girls. For Kotex is irreverent, refreshingly self-depreciating, and slightly juvenile all around the world.

Ad agency: Ogilvy & Mather Advertising, Shanghai
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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