"She's got the bears!" Terror at the family picknick as a wee lass gets a serious craving for Kraft Nuts Peanutbutter. Cravings for it drives you nuts, you know.

Client: Kraft Foods
Agency : JWT Melbourne
Production Company: The Sweet Shop
Director : Paul Goldman

Front of House/Dare Music (Music + Sound Production)
Richard Muntz (Executive Creative Director)
Keith Nicolas (Art Director)
Scott Glennon (Copywriter)
The Butchery (Editor)
Justine Kubale (Agency Producer)


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.