"She's got the bears!" Terror at the family picknick as a wee lass gets a serious craving for Kraft Nuts Peanutbutter. Cravings for it drives you nuts, you know.

Client: Kraft Foods Agency : JWT Melbourne Production Company: The Sweet Shop Director : Paul Goldman Front of House/Dare Music (Music + Sound Production) Richard Muntz (Executive Creative Director) Keith Nicolas (Art Director) Scott Glennon (Copywriter) The Butchery (Editor) Justine Kubale (Agency Producer)

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.