Thankfully, the over-the-top, porny Zesty Guy was dumped in favor of an actual idea for this new Kraft campaign. That's right. An actual idea. Despite what the heath conscious people tell you, no one likes lettuce unless you dump high fat salad dressing all over it. Nice nod to Cabbage Patch kids, too. It beats a product demo by vaguely homoerotic spokesman any day.

Keep this up and you might just erase the Zesty Guy’s burned image from my retinas.

Client: Kraft Agency: TBWA\CHIAT\DAY New York Executive Creative Director – Matt Ian Creative Director – Kris Wixom Creative Director- Alisa Wixom Copywriter: Ani Muñoz Copywriter: Reuben Hower Art Director: Nicholas Troop Art Director: Chuck Tso Head of Integrated Production: Chad Hopenwasser Executive Producer: Jason Souter Business Affairs Manager: Lisa Rosario Broadcast Traffic Manager: Betty White Butler Talent Manager: Charisse Astacio Group Account Director: Brett Edgar Account Director: Hayden Lockaby Account Supervisor: Emilio Rosas Account Executive: Dilara Cagal Production Company: Traktor/Partizan Director: Traktor Executive Producer/UPM: Rani Melendez Director of Photography – Tim Maurice-Jones Production Designer – Neville Stevenson Editorial: Stitch Editor – Andy McGraw Executive Producer – Juliet Batter Post Producer – Chris Girard Asst Editor – Colin Reilly Visual Effects: The Mill Producer – Dan Roberts Creative Director – Robert Sethi 2D Lead – James Allen 2D Artists – Brad Scott, Jale Parsons Matte Painter – Rasha Shalaby Production Coordinator – Jacqueline Sand Telecine: Co3 Colorist - Tim Masick Audio Mix: Heard City Executive Producer – Gloria Pitagorsky Mixer – Eric Warzecha Music: Singing Serpent Music Composer – Rafter Roberts Executive Producer – Dennis Culp
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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