Slap some dough. Thats a euphemism, right? And the gratuitous ass shot. Jeez louise. That's a long way to go for a pedestrian salad dressing.

I will say this though: at least they got the the casting right. Just like porn, this actor is about as believable as a cook as John Holmes would be a lawyer.

Now, can someone please get the creative team laid? Clearly it's interfering with their ability to come up with good concepts.

See also the first one: Kraft Zesty Italian - The Zesty Guy Says Hey (with bedroom voice) , and Kraft "Zesty Guy Gets Steamy" .

Client: Kraft Agency: TBWA/Chiat/Day

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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