The Kraken is imported black rum from the Caribbean and blended with over 11 secret spices.

Agency: Dead As We Know It, New York Client: The Kraken Rum 
 Creative Director: Mikal Reich 
 Copywriter: Ella Wilson 
 Art Director: Charmaine Choi Designer: Charmaine Choi 
 Movie Animator: Ariane Irle 
 Web Developer: Will Langley 
 Music Composer: Chris Hicken 
 Music Company: Cantinero Music
Commercials: 
Country: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.