The Kraken is imported black rum from the Caribbean and blended with over 11 secret spices.

Agency: Dead As We Know It, New York
Client: The Kraken Rum 

Creative Director: Mikal Reich 

Copywriter: Ella Wilson 

Art Director: Charmaine Choi
Designer: Charmaine Choi 

Movie Animator: Ariane Irle 

Web Developer: Will Langley 

Music Composer: Chris Hicken 

Music Company: Cantinero Music


Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.