The Kraken is imported black rum from the Caribbean and blended with over 11 secret spices.

Agency: Dead As We Know It, New York Client: The Kraken Rum 
 Creative Director: Mikal Reich 
 Copywriter: Ella Wilson 
 Art Director: Charmaine Choi Designer: Charmaine Choi 
 Movie Animator: Ariane Irle 
 Web Developer: Will Langley 
 Music Composer: Chris Hicken 
 Music Company: Cantinero Music

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.