In which people who aren't French speak gibberish with bad French accents, because you don't have to be French to drink Kronenbourg.

Well, duh. Of course not.

The French don't drink a lot of Kronenbourg, or Seize as it is known, because it is a light beer with no taste.

They certainly aren't drinking much beer of any kind this year, as French Parliament voted to raise beer tax by 160%.

Ironically enough for Kronenbourg 1664 is this: in 1964 DDB created its "You don't have to be Jewish to love Levy's campaign.

Comment vous dites "It's been done already," en français?

Oh, I know!

Déjà vu.

Agency: Sid Lee Paris
Sylvain Thirache, Executive Creative Director
Céline & Clément Mornet-Landa, Creative Team
Daniel Abensour, Hampus Jageland, Stephane Soussan, Art Directors
Johan Delpuech, VP Managing partner
Bruno Lee, Account Supervisor
Pierre Boudin, Project Manager
Wanda, Paris (production):
Julien Rocher, Director
Claude Fayolle, Executive Producer
Wanda, postproduction

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Comments (8)

  • French Man's picture
    French Man (not verified)

    What are you talking about? Qu'est ce que vous dites? It's actually the top selling beer in France. 40% market share. Nobody else is even close. Be more worldly and less 'inwardly'. Oh, and its an OK commercial - more so if you are in on the joke.

    Jul 20, 2013
  • kidsleepy's picture

    Mcdonald's is the best selling fast food in the world. It doesn't make it good food.

    It was an okay commercial, when a bagel company did the exact same thing in 1964.

    Am I supposed to be in on the joke that Sid Lee isn't aware of advertising history?

    Jul 20, 2013
  • Dabitch's picture

    Is "inwardly" something I need to be French to understand?

    Jul 21, 2013
  • Bill G's picture
    Bill G (not verified)

    Worst commercial EVER! Manquer épique.

    Jul 22, 2013
  • Dabitch's picture

    I feel like it's been done more often than just the Levy's example. It's a standard first thought idea that most people get out of their system in portfolio school. The execution is somewhat funny, in that they are all terrible at saying even the most basic things.

    Jul 22, 2013
  • kidsleepy's picture

    Oh yes, it's been done more often than Levy's. I was just proving a point that it was done nearly fifty years ago.

    Jul 22, 2013
  • Dabitch's picture

    Maybe they're being retro. That's a french word, isn't it? OH MY GOD THAT'S THE JOKE?

    * clue by four: I know it's latin. I'm making a funny.

    Jul 22, 2013

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.