To support one of Europe's biggest tennis schools and motivate the children to keep playing, Grupo JWT turned missed shots into messages of inspiration. Keep trying, guys!

Client: La Cuidad de la Raqueta Agency: Grupo JWT

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.