To support one of Europe's biggest tennis schools and motivate the children to keep playing, Grupo JWT turned missed shots into messages of inspiration. Keep trying, guys!

Client: La Cuidad de la Raqueta
Agency: Grupo JWT


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.