La Senza presents the cup sized choir. Karmarama only picked up the business just last month, and they'ce already created this, just in time for Xmas-carols. Perhaps they had a little help checking out how oooooouch.com was made.

"Seven girls with bra sizes A to G make up the musical notes of the Cup Size Choir. Have a look, have a play at cupsizechoir.com and have a Happy Christmas."

Clearly, the campaign is aimed at men, the educate them about cup sizes before they do their xmas-shopping, women usually don't like being compared to keyboard-buttons and want to know if the EFG cups look good when the women wearing them are standing up. Go fig.

Ad agency: Karmarama

Comments (3)

  • Dabitch's picture
    Dabitch

    I'll clarify because people are asking what this is about -
    brandingm3 logs in here, makes a single comment to this post with a bit.ly link attached. The bit.ly link leads to a post on his blog called "say no to those corporate ad blogs, subscribe to this instead", playing on the classic underdog scenario in way I've seen countless times before in this sites lifetime.

    However, commenting (with a bit.ly link no less) on an unrelated post on Adland, where he could have made a front page post announcing his blog, is in a word: spammy.

    Dec 05, 2010

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.