La-Z-Boy Chief Marketing Officer: Doug Collier
La-Z-Boy Vice President, Consumer Communications: Mark Wagner

Agency: RPA, Santa Monica, CA
Creative Directors: David Smith, Joe Baratelli
Art Director: Nathan Crow
Copywriter: Eric Helin
Agency Producer: Shelley Eisner
Interactive Art Director: Merlin Stonecypher
Interactive Copywriters: Dan Roberts, Brenna Hajek

Production Company & Location: Tool, Santa Monica
Director: Eric Joiner
Director of Photography: Mark Plummer
Editor & Company: Pam Martin and Lucas Spaulding, Spotwelders
Music/Sound Design: Elias Arts
Principal Performer: voice-over: Kyle Chandler

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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