Lacoste gets all dancy and stop motiony for this spot. Music provided by electro-pop duo "The Shoes" and on a choreography by "I could never be a dancer." This ad was created to showcase the Rio Olympics and its partnership with the CNOSF (FrenchNational Olympic and Sports Committee.) They have turned Paris into a giant playground. It's a very fun spot. It's certainly very fun. What I'm missing from this spot though, is sport and the relationship to the Olympics. Maybe it makes more sense in France but from an outsider's perspective I don't get Olympics or sport. Even showing support is vague. Then again the olympics make it super hard to advertise around the games unless you are a sponsor so maybe this is a compromise of sorts.

CLIENT: LACOSTE
CLIENT MANAGEMENT: AMANDINE MOREL, SOPHIE BERNARD
AGENCY: BETC & BETC POP
AGENCY: MANAGEMENT MARINA ZUBER, MAUD FERRANDON, ANGELIQUE
CHAULIN, ISABELLE TARDIEU, BRUNE FAILLOT
CREATION DIRECTOR: ANTOINE CHOQUE
MUSIC CREATION DIRECTOR: CHRISTOPHE CAURRET
ART DIRECTOR PASCAL: MONTCAPJUZAN
AD ASSISTANT: ULYSSE TANGUY
COPYWRITER VALENTINE GILBERT, ROMAIN PERGEAUX
TRAFFIC: KEMI ZINSOU
TV PRODUCER: LAURE DENIZOT
PRODUCTION COMPAGNY: PSYCHO
SOUND PRODUCTION GUM
DIRECTOR I COULD NEVER BE A DANCER

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Comments (1)

  • Dabitch's picture
    Dabitch

    It's got that French ad thing, I find often they just look fantastic and it just feels good even if I can never quite get what /how it's supposed to connect to (Insert sell here). This looks great for sure.

    Apr 29, 2016

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.