Lacoste gets all dancy and stop motiony for this spot. Music provided by electro-pop duo "The Shoes" and on a choreography by "I could never be a dancer." This ad was created to showcase the Rio Olympics and its partnership with the CNOSF (FrenchNational Olympic and Sports Committee.) They have turned Paris into a giant playground. It's a very fun spot. It's certainly very fun. What I'm missing from this spot though, is sport and the relationship to the Olympics. Maybe it makes more sense in France but from an outsider's perspective I don't get Olympics or sport. Even showing support is vague. Then again the olympics make it super hard to advertise around the games unless you are a sponsor so maybe this is a compromise of sorts.

CLIENT: LACOSTE CLIENT MANAGEMENT: AMANDINE MOREL, SOPHIE BERNARD AGENCY: BETC & BETC POP AGENCY: MANAGEMENT MARINA ZUBER, MAUD FERRANDON, ANGELIQUE CHAULIN, ISABELLE TARDIEU, BRUNE FAILLOT CREATION DIRECTOR: ANTOINE CHOQUE MUSIC CREATION DIRECTOR: CHRISTOPHE CAURRET ART DIRECTOR PASCAL: MONTCAPJUZAN AD ASSISTANT: ULYSSE TANGUY COPYWRITER VALENTINE GILBERT, ROMAIN PERGEAUX TRAFFIC: KEMI ZINSOU TV PRODUCER: LAURE DENIZOT PRODUCTION COMPAGNY: PSYCHO SOUND PRODUCTION GUM DIRECTOR I COULD NEVER BE A DANCER
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (1)

  • Dabitch's picture
    Dabitch

    It's got that French ad thing, I find often they just look fantastic and it just feels good even if I can never quite get what /how it's supposed to connect to (Insert sell here). This looks great for sure.

    Apr 29, 2016

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