Charming, funny and only just a little dark humored animated spot for ADN magazine, (DNA in English) reminding people that not all innovation is worth following. It's a really fun journey to watch and a catchy tune as well. There's a good chance it'll get stuck in your head today.

gency : TBWA\PARIS Agency Account Team : Brice Garçon, Morgane Lejeau Client : l'ADN Client Team : Adrien de Blanzy, Béatrice Sutter Executive Creative Directors : Benjamin Marchal & Faustin Claverie Copywriter: Vincent Pedrocchi AD : Cédric Moutaud Production: TBWA\Else CEO : Maxime Boiron Producer: Cathy Pericone Directors : Patrick Cassir & Christine Shin Illustrators : Les jeanClode Post Producer: Mélanie Bernard Animators : Christine Shin, Olivier Lescot and Boris Belghiti FX : Guillaume Degroote 3D Designer : Valentin Gault Compositing : Bastien Malmanche, Jonathan Bignon and Sebastien Moiscecot Edit: Quentin Collombet Sound Production: TBWA \Else Head Of Sound and Music : Olivier Lefebvre Sound AD : Philippe Mineur Sound Director : Fabrice Pouvreau Sound Engineer and Sound Designer: Alexis Venot TITLE: FLEX_SPREAD YOUR WINGS@ SONG WRITER: Paul-Étienne CÔTÉ & François-Pierre LUE LES PRODUCTIONS CIRCONFLEX INC (Montréal) for \ELSE

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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