Ga ga Oh lala. Lady Gaga is sold off in some sort of auction of females, that is after she's climbed out of a ski-box wearing only white latex and red lipstick. Yep, the idea is that Gaga has been kidnapped by a group of supermodels who drug her, for her to drink vodka (sponsor!), and then sell her off to the Russian Mafia. Just another day in the life of Monster.
"I wanted somebody with a tremendous understanding of how to make a pop video, because my biggest challenge working with directors is that I am the director and I write the treatments and I get the fashion and I decide what it's about and it's very hard to find directors that will relinquish any sort of input from the artist. But Francis and I worked together. It was collaborative. He's a really pop video director and a filmmaker. He did I Am Legend and I'm a huge Will Smith fan, so I knew he could execute the video in a way that I could give him all my weirdest, most psychotic ideas, But it would come across to and be relevant to the public."