In this spot, kids are told to choose between Annie's Pizza, or Annie's Mac and Cheese, or wait ten minutes for all new Annie's Mac and Cheese Pizza.
We are treated to shot after shot of these kids with the starchy version of the Sword Of Damocles hanging above their heads.
These spots were inspired by teal tests conducted out of Stanford University in the 1960's. As tests I'm sure they were fascinating. As a near two minute spot, it's an excruciatingly long way to go for a pizza with Mac and Cheese on it.