Lady Gaga brings it, the latex-clad goddess, the orange-haired trapped innocence and the redheaded seduction vixen. Read anything you want into this, just know one thing, the perfume is black. Yep. Can't even do the color of scented liquid the same way everyone else does it, now can she? Here's one celeb-perfume that's bound to be interesting, at least. It's got it's own TRAILER rather than advert.

Director Steven Klein Production: RSA Films and Black Dog Films. Production Designer: Nathan Crowley 1st AD: Peter Kohn Editor: Skip Digital Effects: DIGITAL DOMAIN Producer: Natalie Hill Executive Producer: Coleen Haynes Executive Producer: Jules Daley

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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