about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I like the blue background they have on their ads. The ad is very persuasive in drawing comparisons between the effectiveness of Lamisil as compared to Tinactin or Lotrimin AF. Good footage of active guys involved in karate, biking, running & soccer. The handsome spokesman delivers his lines convincingly and with a slight hint of humor. Good placement of the product package in the ad and emphasis on the "1 week" treatment time. A very good variation of the original commercial format from 3 years ago when the product was launched.

    Nov 19, 2003

Leave a comment