Softies, this case study carries a kleenex warning. Ready?
In 2015 on Mother's day, Monica was away from her family on a business trip. LAN learned of this and with the help of the Peruvian agency Tribal 121, the company decided to get a message from her son to the aircraft screens on which she was traveling. The result is documented in the following case video. The hidden camera footage became a huge viral sensation in Peru, the most shared video ever, the hashtag #ILoveYouToTheSkyAndBack lit up on all social media channels as other Peruvians declared their love for their mothers and shared this video. And LAN, the "business airline", suddenly had a softer friendlier more family oriented image.