No budget for anything but stock footage? THIS is how you use that my friend.
Agency: Leo Burnett, São Paulo

Ruy Lindenberg (Creative Director)
Felipe Massis (Art Director)
Alexandre Scaff (Copywriter)


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.