Land-Rover - Tumble (2013) :60 (USA)

How lovely, this spot is.

And it ticks all the boxes. Quiet piano soundtrack. Humans dressed in similar costume doing choreographed moves, reflecting the feeling of pleasure one gets when driving.

And it's a smart move using humans instead of hunk of metal. For one thing, people pretending to be cars has only been done a couple of times before.

And secondly, since the idea of showing a Land Rover tearing up god's green earth whilst using up all our natural resources might not be so appealing with gas prices above the 4 dollar mark, it's probably best not to show it.

Agency: Y&R New York CCO: Jim Elliott Client: Land Rover GCD: Marc Sobier GCD: Andrew McKechnie Art Director: Eduardo Quadra Copywriter: Paul Wood Exec. Director of Production: Letitia Jacobs EP: Craig Jelniker Assistant Producer: Abby Bralove EP Music: Jessica Dierauer Assistant Music Producer: Rachel Rauch Prod. Co.: Biscuit Filmworks Direction: Noam Murro Managing Director: Shawn Lacy EP: Colleen O'Donnell Head Of Production: Rachel Glaub Producer: Jay Veal Production Supervisor: Jen Berry 1st AD: Craig Pinckes Editing: Rock, Paper, Scissors VFX: MPC Sound: Heard City Music Company: Tone Farmer Music Arranger: Ray Loewy
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