How lovely, this spot is.
And it ticks all the boxes. Quiet piano soundtrack. Humans dressed in similar costume doing choreographed moves, reflecting the feeling of pleasure one gets when driving.
And it's a smart move using humans instead of hunk of metal. For one thing, people pretending to be cars has only been done a couple of times before.
And secondly, since the idea of showing a Land Rover tearing up god's green earth whilst using up all our natural resources might not be so appealing with gas prices above the 4 dollar mark, it's probably best not to show it.
Y&R New York
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Assistant Music Producer:
Head Of Production:
Rock, Paper, Scissors