Language school creates subtitle system... for radio!

dabitch's picture
Posted by dabitch on 21. May 2010 - 11:24

Here's a very clever idea from LEW'LARA\TBWA. In Brazil TV has subtitles, but the radio stations that play English Languages music, does not. Realizing an opportunity Cultura Inglesa language school and LEW'LARA\TBWA set about creating what must be the first subtitled radio station.

Very very clever. I like it.

Client: Cultura Inglesa
Ad agency: LEW'LARA\TBWA
Copwyriter: Rafael Pitanguy

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