Here's a very clever idea from LEW'LARA\TBWA. In Brazil TV has subtitles, but the radio stations that play English Languages music, does not. Realizing an opportunity Cultura Inglesa language school and LEW'LARA\TBWA set about creating what must be the first subtitled radio station.

Very very clever. I like it.

Client: Cultura Inglesa
Ad agency: LEW'LARA\TBWA
Copwyriter: Rafael Pitanguy


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.