What happens in Vegas is evolving, now it's what happens in , and as you can see there are few places that can compete with Vegas. R&R Partners’ Group Creative Director, Arnie DiGeorge found that award winning talent from Europe - Andy Fogwill - was the perfect match for the ad.
"Andy's reel had a perspective to it that we thought would match-up well with how we are evolving the campaign," said DiGeorge. "He had a number of award-winning foreign language ads that stood out from what we were seeing from U.S. directors."
"The campaign still allows the viewer to use their imagination as to what happens in Vegas, but Andy’s take on it allows the viewer to see an extra spark with vibrant characters and a great visual narrative"