Agency: zig, Canada
Creative Director: Martin Beauvais
Art Directors: ACD: Stephen Leps, Craig Ferguson, Melanie Hurst
Copywriters: ACD: Aaron Starkman, Steven Barr, Laura Rogers
Planner: Jennifer Breton
Team Leader: Emily Robinson
Agency Producer: Anna Tricinci
Producer: Jeff Low
Executive Producer: Harland Weiss
Production House: OPC
Director: Brian Lee Hughes
Editing House: The Juggernaut
Editor: Aaron Dark
Music Company: Mr. Tunes
Music Director/Sound Designer: Elliott Fienberg
Lavalife: Agneta Owen (Branding), Brenda Goodyear (Director, Web Marketing) and Stephanie Barrington Vice President, Consumer Marketing)