Old couple want Lays so bad, they'll beat each other up over it. And somehow, people thought this would be amusing. Domestic violence gets funny when it's geriatric?

Client: Lays

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.