"The Lay's machine which can be found in Buenos Aires supermarkets this fall, features an intricate system of tubes, flames and boiling water. The potato is seen going through six distinct steps: washing, peeling, cutting, cooking, salting and finally packaging, ending with a bag of Lay's potato chips popping out of the machine. "

I literally can not wait to see the footage of people using this futuristic machine.

Client: Lays
Ad agency: BBDO Argentina

Commercials: 
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.