Lejebolig is an apartment search firm. They know that people in Denmark are forgetting to use their common sense when finding a place to live. Apparently there are a lot of fake landlords in Denmark. People are getting scammed. Lejebolig wants people to use their common sense when apartment hunting. In order to do this, they set up a fake poltergeist apartment with a fake landlord who leaves potential renters alone for a few minutes until they have the living daylights scared out of them.

Sounds like a great way to get people to like your brand and not be hated at all.

Can we please stop with hidden cameras and prankvertising now?

Client: Lejebolig.dk Production Company: Mayday Film

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Leave a comment